Countless industries are flawed, and it only really became apparent in our lifetime – because of the worldwide web.
Where experts in certain fields used to be revered for their individuality, the internet has unleashed armies of similar experts, each competing for the top spot and none of these industries really know how to deal with the influx.
I could write about how the journalism field is flawed because it doesn’t know how to deal with all the people who call themselves journalists. Countless people in Canada alone get articles published without any knowledge of the basic principles of Canadian Press style writing.
Or, I could write about how the art world is flawed because anyone with a smart phone can be deemed a photographer without ever knowing what SLR means.
Instead, this is about the music industry, an industry that does seem to have a good grasp on social media, but that hasn't quite figured out the best approach with its transition to the online market.
Musicians readily give their music away in order to reach a broader audience, but then they face the disappointment of low income numbers because they give their music away.
While some would argue that the internet is helping the music industry by means of exposure, there is still something to be said about dwindling sales and the onslaught illegal downloads.
In a way, you could say that the internet is debilitating traditional music sales, but in fact, the music industry – like the journalism industry and the art world – hasn’t established a happy medium that ensures a successful industry in the internet age.
The world is still in the process of figuring itself out and it's interesting to see more and more industries are adapting - from taxis to tourism and so many others, we're all having to learn new ways of operating.
(Sixth blog post for "Digital Communications")