Course Work: Reflection on Digital Communications

Stories are everywhere.

It might not always be obvious, but almost everything we say and do can be linked to a story that will grab someone's attention. This course has been beneficial in reminding me of that.

I used to post photos on Instagram, Pinterest or even my blog without so much as a keyword to make it stand out. Since learning more about storytelling, I've taken to re-vamping my online personae and to share my content with a little bit more personality.

I have an Etsy shop where I sell photographs, mostly travel photos. Each posting is pretty mundane with sizes, prices, etc., however I have begun revamping (slowly, for now) by sharing those photos on Pinterest with a story or some insight.

By adding my own little anecdotes, they are not only being found more often thanks to key words, but they are also providing information.

Course Work: Industry Flaws

Countless industries are flawed, and it only really became apparent in our lifetime – because of the worldwide web.

Where experts in certain fields used to be revered for their individuality, the internet has unleashed armies of similar experts, each competing for the top spot and none of these industries really know how to deal with the influx.

I could write about how the journalism field is flawed because it doesn’t know how to deal with all the people who call themselves journalists. Countless people  in Canada alone get articles published without any knowledge of the basic principles of Canadian Press style writing.

Or, I could write about how the art world is flawed because anyone with a smart phone can be deemed a photographer without ever knowing what SLR means.

Course Work: Personal Brand

In the age of social media, your personal brand is becoming more crucial than your resumé. We are in charge of curating our own digital portfolios and we need to remember this every day when we post online.

Throughout the years, I have aimed to follow a particular theme when posting to my blog, Twitter or Instagram:  To continuously educate myself and others on writing and other crafts by remaining in tune with today’s events and trends online and in the real world.  It’s quite general but it fits.
2015-02-12 11.38.31 - CopyMy area of expertise is in writing and journalism. To begin, I am not a journalist but my job is to write, my hobby is to write and my whole life, I have been honing that skill.

I work in media relations where I am tuned in to current events, which also happens to be one of my most common past times. My whole life I have been fascinated by world events and journalism practices.

I am an educated media fiend who reads and uses the news from major media outlets every day. When I read an article, I am not only learning about the event in question, I am seeing how that journalist obtained his or her information, and I am weeding out the bias and superfluous content.

I have a blog where I write on a number of topics including journalism and social media, as well as travel tips and stories, lifestyle subjects (such as cooking and thrift shopping) and I also showcase some of my photography.

Course Work: B2C Case Study

It’s hard to believe that a single service can make a company expand like canvas printing has done for CanvasPop, but the proper use of social media has made that happen for the Ottawa-based company.

CanvasPop was established in 2009 and grew quickly -  fielding over 300, 000 orders in just three years - and it continues to grow extensively.

Etsy's Whale of a Birthday

Etsy is celebrating 10 years this month - Happy Birthday Etsy! - and they recently featured a blog post listing the various trends that have gone rampant on their vintage and handmade e-commerce site.

Trends like mustaches and owls (just to name a couple) have come and gone and I've made a point of documenting some of the trends I've observed over the years too.

Some of my past treasuries have featured items of the cloud, zebra and pineapple variety. And today, I created a new treasury dedicated to sperm whales. I was inspired by this one after going to the Urban Craft Market last weekend where, through the cloud of patchouli, I noticed the absence of fake taxidermy, and an abundance of Moby Dick.

(Some dude somewhere is sporting a long beard and a Moby Dick tattoo on his forearm. For sure.)

By the way, I also posted a few more listings in my print shop. They're not as cool as sperm whales but these are a few photos among many, many, many more I want to share. And I will. As soon as I get around to editing them.
I also have a few more travel posters in the works - one in particular for Halifax.

But for now, it's time to go enjoy a full week away from work and computers. Happy Summer!

Course Work: Target Audiences

It seems like half of the world’s population is a travel writer and the other half wants to be.

If you do a Google search for “travel writer” you’ll be bombarded with hundreds of articles offering tips for budding travel writers; how to start a travel blog, how to get paid to travel – the list goes on. 

But, in that vast sea of writers spewing out flowery articles about exotic places around the world, there is a niche group of young intelligent travellers who are not only good at stringing words together, but they’re also decent photographers and social media strategists.

These are young, educated people, who have recently entered the real world of job hunting and have found themselves stranded with a college degree and nowhere to use it. With so few career options, they’ve packed up their suitcases or backpacks (depending on style and cash) and have begun gallivanting around the world and sharing their stories with readers online.

Admittedly, most people who attempt to live this dream do not get much further than opening a Blogger or Wordpress account and posting their first wanderlust tale, but some have managed to create careers for themselves.

World of Wanderlust

Course work: My Bio

I was “supposed” to be a journalist, but life and the modern world have taught me that my career path is wide with many detours.
At the age of 21, I quit a directionless Arts degree in pursuit of an adventure. With the guts and entitlement of many kids in my generation, I set off to travel, work and party abroad, and I returned one year later refreshed, enlightened and ready to change my major. 

Ode to the Oceans

Today is World Oceans Day. It's the one day each year when we pay a little more attention to the health of the waters surrounding us and speak a little louder about the need to improve our habits.
Personally, I'd go with World Oceans Week (sharks already get a whole week anyway) but so far it hasn't been extended beyond one day a year.
Caribbean Sea

End of the Love Locks

This week, Paris said goodbye to thousands of padlocks that couples from around the world have left hanging on the city's bridges as symbols of their undying love.

Beginning with the Pont des Arts, the city made the decision to relieve the more densely populated bridges of these locks before the structures became a hazard, and also because Parisians weren't too fond of the aesthetics.

Course work: Storytelling

"Leave Your Mark"

If you want to succeed in digital communications, you need to find your voice, and then you need to own it and work it.

Aliza Licht says it best in her how-to guide to landing your dream job: "That whole 'don't judge a book by its cover' thing is total bulls**t. People will judge anything before they actually know what someone or something really has to offer."

The author of Leave Your Mark: Land your dream Job. Kill it in your career. Rock Social Media. made her mark by becoming the "it girl" behind the the DKNY PR Girl Twitter feed. Licht is a proponent for strategic planning behind your personal brand, and she aims to teach others how to embrace their own identities to successfully maintain a digital niche.